Heineken had its start in Amsterdam in 1864 when Gerard Adriaan Heineken, at the age of 22, purchased an existing Brewery.
Heineken N.V. is a very strong company with excellent growth and profitability. Unfortunately, the stock price already reflects this. Still, it s worth considering for diversification including currency diversification. It will report earnings for the first half of 2016 next week.
Heineken (HEIA) trades mainly on the Amsterdam stock exchange (which being founded in 1602 is considered the oldest stock exchange in the world). North America investors will find it more convenient to purchase the America Depository Receipts which trade as HEINY. Two HEINY ADRs are equivalent to one common share.