The report on Amazon.com Inc. is updated and rated Sell at $680. I had added this company to the site only five months ago and rated it a Sell. It’s up an amazing 55% since then. I added it to the site because I was curious how its financials looked. It has a reputation of huge growth but essentially no profit. Using fundamental analysis there was no way that I could rate it a Buy. Perhaps it will keep rising. But there is always some danger that it will instead prove to have been over-valued. It’s difficult to gauge what the value should be when a company has virtually no earnings per share but holds the promise of substantial future earnings.